From a Press Release from the MPA:
MPA Identifies More than 150 Magazine Digital Initiatives in 2006
One hundred and fifty-five Magazine Digital Initiatives were announced in 2006, according to research conducted by Magazine Publishers of America (MPA) and released today at MPA’s third “Magazines 24/7” Digital Conference.
Among the new initiatives identified in 2006 were many innovations that capitalized on community building, video, and user-generated content. Three MPA members—Hearst, Meredith Corp. and Time Inc.—have announced the creation of in-house production companies dedicated to the creation of video and web applications for their magazine. In 2006, MPA members introduced online social networks, enabled user-generated content, and introduced more blogs, mobile applications, podcasts, and video content for websites and cell phones, reaching and serving their readers across all emerging digital channels.
“For content creators and content brand managers working for magazines, these are exhilarating times,” said MPA President Nina Link in her opening remarks at the “Magazines 24/7” conference held at the CUNY Graduate Center. “We’re witnessing an unprecedented burst of creative energy.”
MPA members who announced digital initiatives in 2006 include:
BusinessWeek: Exclusive online content, mobile edition for PDAs and cell phones, online business school rankings, multiplatform distribution of rich media and video content.
Condé Nast: Online film festival, user-generated content on websites, interactive dating blogs, online video series, online radio station, bridal sites with virtual fitting rooms, PDA-enabled editions with mobile sites, and text shopping/buying from cell phones.
Dennis Publishing: Developed an ecommerce section, RSS feeds, mobile-issues, co-branded AOL radio station.
Forbes: branded travel website, online video network upgrades, branded email accounts, RSS feeds, mobile content.
Guns & Ammo: Video library, online community.
Hachette Filipacchi: Launched magazine brands on free mobile sites, exclusive online content, daily blogs, virtual test drives of cars.
Hearst: Formed a digital applications and technology lab for its magazine brands, online contests, public awareness campaigns on MySpace, video content, podcasting, mobile content.
Martha Stewart Living: Branded online photo products, improved search functions, increased original content, and created a social community web network.
Meredith: Formed video creation unit for magazine brands.
National Geographic Magazine: Posting short time-lapse film of four-hour heart replacement procedure that was a cover story package.
New York Magazine: Daily online Fashion Week coverage.
Newsweek: Online business degree program, launched a political blog, mobile editions.
Rodale: Online music, online video, mobile-enabled exercise tracking tools, new online editorial team.
The Knot: Acquired weddingchannel.com.
The New Yorker: Collected 80 years of the magazine on a branded limited edition hard drive.
Time Inc. Online guru guides, acquired social networks, downloadable sports tickers, sports tracking applications, special swimsuit issue website, mobile content series, several new blogs, upgraded social networking functions on its websites.
Time Out New York: Launched a broadband video channel.
TV Guide: Interactive program guides online, online network with over 65 entertainment blogs, mobile “On-Demand” version of TV Guide channel, new search engine for online video, branded Internet browsers for cell phones.
Information about Magazine Digital Initiatives is posted on the Magazine Digital Initiatives section of the MPA website. The section offers a comprehensive and detailed list of new products and platforms for consumer magazines. The list is updated weekly and features detailed information with links to press releases and articles where available.
MPA consistently tracks these digital developments to benefit advertisers, publishers and readers. The Magazine Digital Initiatives section provides a concise, unfolding chronology of the exciting new evolution of print magazine brands online and beyond. Advertisers often seek the latest information about digital initiatives in order to place advertising across the growing online platforms of magazine brands. Publishers look for news on the developing trends in online expansion and new digital products created by magazines. Consumers search the Magazine Digital Initiatives section to see what new Web 2.0 products, video content, online networks, podcasts, and websites are being offered by their favorite magazines.
MPA’s Magazine Digital Initiatives is compiled by the association’s Information Services Department, which collects information from a variety of sources and press releases including Advertising Age; Adweek; Business Wire Inc.; eMediawire.com; I-Newswire.com; MIN, the Media Industry Newsletter; MediaPost Communications; Mediaweek; The New York Times; PR Web; Women’s Wear Daily.
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